Ituran partners with Yamaha and BMW Motorrad in Brazil to enter two-wheel market

Ituran (ITRN) is expanding its reach in the motorcycle market through new partnerships with Yamaha and BMW Motorrad in Brazil. These new deals mark the start of a focused, strategic push into the fast-growing global two-wheeler segment. Ituran’s connected services include tracking and response for all vehicles. These and additional capabilities are now being integrated into Yamaha and BMW Motorrad bikes and services. Brazil was chosen as the launchpad due to its market size – the largest in Latin America – and Ituran’s presence in the market, where it holds the top share in connected vehicle services.