Barclays analyst Julien Roch downgraded Interpublic Group (IPG) to Equal Weight from Overweight with a price target of $27.50, down from $34. The firm came away from the Cannes ad festival last week more bearish than before on the advertising agencies. Artificial intelligence should result in operating performance “remaining contrasted and in the current low organic growth continuing,” the analyst tells investors in a research note. Barclays says the organic growth rate of the top six holdings agencies has been lackluster since 2017 and AI “will profoundly and irrevocably transform the industry.” While the agencies “will adapt, survive and ultimately thrive, it will take time, money and good execution,” contends Barclays.
Don’t Miss TipRanks’ Half Year Sale
- Take advantage of TipRanks Premium for 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
- Make smarter investment decisions with TipRanks' Smart Investor Picks, delivered to your inbox every week.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on IPG:
- FTC Approves $13.5 Billion Omnicom–Interpublic Merger, Bars Political Ad Bias
- Interpublic Group Gains FTC Clearance for Acquisition
- Omnicom, Interpublic announce ‘mutually acceptable consent order’ with FTC
- DoorDash, AMD upgraded: Wall Street’s top analyst calls
- FTC accepts consent order for Omnicom takeover of Interpublic Group