Integral Ad Science (IAS) announced the launch of new contextual category reporting for Meta Platforms (META), expanding measurement reporting across Facebook and Instagram Feed and Reels. This launch demonstrates IAS and Meta’s continued collaboration to deliver third-party measurement and optimization tools to support advertisers’ brand suitability and performance goals, by aligning measurement reporting to contextual categories available through IAS’s Content Block List optimization solution for Meta.
Elevate Your Investing Strategy:
- Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on IAS:
- Integral Ad Science announces first-to-market partnership with Lyft
- Integral Ad Science Appoints Alpana Wegner as CFO
- Integral Ad Science names Alpana Wegner as CFO
- IAS Q1 2025 Earnings Call: Strong Growth and Strategic Wins
- Integral Ad Science price target lowered to $11.50 from $12.50 at Morgan Stanley