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Integral Ad Science launches contextual category reporting for Meta Platforms

Integral Ad Science (IAS) announced the launch of new contextual category reporting for Meta Platforms (META), expanding measurement reporting across Facebook and Instagram Feed and Reels. This launch demonstrates IAS and Meta’s continued collaboration to deliver third-party measurement and optimization tools to support advertisers’ brand suitability and performance goals, by aligning measurement reporting to contextual categories available through IAS’s Content Block List optimization solution for Meta.

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