Integral Ad Science integrated by TikTok Pangle for brand safety features

Integral Ad Science (IAS) announced it was integrated by TikTok Pangle to launch new Brand Safety Features, in addition to Viewability and Invalid Traffic Measurement, for advertisers on TikTok Pangle, the TikTok ad network for Business. “Our advertisers greatly value IAS’s scaled solutions on TikTok. These new Brand Safety features provide advertisers across the globe access to independent and trusted, third-party measurement across TikTok’s offerings, including Pangle’s hundreds of thousands of global apps. IAS is committed to providing brands with greater transparency wherever they allocate digital media spend so they can scale campaigns with confidence,” said Lisa Utzschneider, CEO of IAS.