Integral Ad Science (IAS) announced the expansion of its measurement partnership with Snap (SNAP) to give advertisers greater tools to validate and optimize ad effectiveness to drive value for their campaigns across Snapchat, including Sponsored Snaps. Advertisers can now leverage comprehensive third-party measurement for Viewability and Invalid Traffic across Chat Feeds ads to understand and enhance user engagement. Additionally, IAS offers Brand Safety and Suitability Measurement across other Snap ad placements. IAS and Snap began working together in 2018 to offer Viewability and Invalid Traffic Measurement for global advertisers.
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