Instacart (CART) and Pinterest (PINS) are enhancing brands’ Pinterest campaigns by providing high-intent audiences powered by Instacart data. The new collaboration aims to connect Pinterest users with the products they love, in the exact moment they’re planning to use them. In the initial phase of the partnership, select brands advertising on Pinterest will be able to advertise their products to Instacart first-party audience segments-built from retail purchase behavior-to reach consumers with more precision. A second phase is expected to introduce closed-loop measurement, which would tie Pinterest ads to actual product sales across the Instacart Marketplace of over 1,800 retailers, and help prove campaign impact with real purchase data. Pinterest ads will become directly shoppable via Instacart, giving Pinterest users the ability to complete a purchase in just a few clicks.
Confident Investing Starts Here:
- Easily unpack a company's performance with TipRanks' new KPI Data for smart investment decisions
- Receive undervalued, market resilient stocks right to your inbox with TipRanks' Smart Value Newsletter
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on CART:
- Costco (COST) Offers Its Executive Members a Series of New Perks
- DoorDash price target raised to $245 from $230 at BofA
- Costco executive members to get monthly same-day delivery credit from Instacart
- Maplebear’s Stability Amidst Competitive and Macroeconomic Challenges: A Hold Recommendation
- Morning News Wrap-Up: Wednesday’s Biggest Stock Market Stories
Looking for a trading platform? Check out TipRanks' Best Online Brokers guide, and find the ideal broker for your trades.
Report an Issue