Instacart expands in-store advertising to all brands on Caper Carts

Instacart (CART) announced that its more than 7,000 brand partners now have access to in-store advertising on Caper Carts, its AI-powered smart carts. Advertisers can now reach and inspire customers online as well as directly in the aisles of grocery stores with a single campaign. Beginning in April, new and existing shoppable display campaigns will seamlessly extend across the Instacart Marketplace and in-store on the Caper Cart digital screens with no additional work required from brand partners. Caper Cart ads are inventory- and aisle-aware, which means that ad campaigns will only extend to carts when consumers are in relevant aisles and where items are in stock. For example, Diana’s Bananas can launch an Easter campaign through Instacart Ads Manager, showcasing its various flavors both online and in-store. Customers browsing the Instacart Marketplace can see the ad online, while in-store customers can see it on the digital screen of the Caper Cart. On the Caper Cart, customers can see the ad in the frozen aisle, add the item to their basket, and check out directly from the cart.