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iMedia Brands price target lowered to $1 from $11 at DA Davidson

DA Davidson lowered the firm’s price target on iMedia Brands to $1 from $11 but keeps a Buy rating on the shares after its Q4 results and below-consensus guidance. The price target change reflects a decrease in the fimr’s near-term and long-term operating forecasts for the company as well as a higher modeled discount rate of 33% vs. 25% prior.

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Published first on TheFly

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