Imax capitalizes on Hollywood’s box office rebound, CNBC reports

A year ago, Apple (AAPL) struck a deal with IMAX (IMAX) that secured the use of its camera technology as well as a three-week release in its theaters, a partnership that helped the film generate almost $300M in its first 10 days in cinema, more than 20% of which came from IMAX screenings, Sarah Whitten of CNBC reports. In the U.S. and Canada, IMAX theaters have accounted for 25% of all domestic ticket sales for the film despite IMAX screens representing less than 1% of the total movie screens worldwide. Warner Bros. (WBD) “Sinners” and Paramount’s (PARAA) (PARA) “Mission: Impossible – The Final Reckoning” have also exceeded 20% market share for the company. As consumer tastes shift toward premium experiences, Imax is quickly gaining market share and is poised for exponential growth.