illumin unveils new brand identity, platform upgrades

illumin (ILLMF) Holdings unveiled a new brand identity and its rallying tagline, “See More. Achieve More.” taking over the streets around Advertising Week New York. The brand reveal stormed the streets of New York during Advertising Week, where illumin unleashed five massive mobile digital billboards through Times Square, Hudson Yards, SoHo, Midtown, and the Javits Center-sending an unmistakable signal that a new era has begun driven by its unified journey advertising platform and AI-powered solutions. This high-impact takeover was the launch pad for a global omnichannel campaign spanning CTV, Digital Out-of-Home (DOOH), programmatic display, and Meta platforms-delivering the new illumin identity to live audiences, brands, and agencies worldwide.