Reports Q3 revenue C$38.2M vs. C$36.3M last year. Simon Cairns, illumin’s (ILLMF) CEO commented, “Our third quarter results demonstrate that our strategic pivot towards an integrated outcomes-based platform in Exchange and Self service, supported by Managed service, is meeting growing industry demand. Exchange service revenue more than doubled in the quarter, and when adjusted for the temporary exit of one client, Self service revenue was up 34% for the year and 15% for the quarter. In uncertain markets like we’ve seen throughout 2025, illumin is attracting new customers to its Exchange service offering as publishers seek to replace the value that they used to get from older established supply-side platforms, and more brands are shifting to Self service options in a goal of converting more of their ad-spend to actual advertising. The market is clearly moving away from traditional demand-side platforms and is looking for a new answer. In 2026, illumin will finally deliver on the long-held promise of ad tech: giving advertisers a clear, real-time understanding of whether their media dollars are truly driving new business, all without ever leaving the illumin platform. Together with our forthcoming generative AI-powered Self service edition, illumin creates a continuous, closed loop of learning and optimization, empowering advertisers to plan, measure, and improve every campaign in one intelligent platform. While Managed service faces headwinds from market uncertainty, we’re taking decisive actions to streamline operations through cost containment and to accelerate our shift toward scalable, technology-led revenue with a focus on improved cash flow generation and protecting our balance sheet. As we close 2025 and move into 2026, our priorities are clear. First, continue scaling Exchange and Self service through platform innovation and sales execution. Second, continue investing in our product roadmap to differentiate ourselves in an increasingly competitive market, particularly in incrementality measurement and AI-powered optimization. And third, complete our operational restructuring to drive profitability and platform leverage, as our generative Self service version not only removes friction in customer adoption and spending, but also creates new opportunities to realize platform leverage. We’re confident this strategy will position illumin for sustainable, profitable growth.”
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