House of Doge, Brag House confirm Triestina sponsorship with dogecoin

House of Doge, together with merger partner Brag House (TBH) Holdings, and U.S. Triestina Calcio announced a multi-asset sponsorship that places Dogecoin (DOGE-USD) front-and-center on the club’s official match jerseys, with House of Doge featured on select secondary placements. The announcement follows House of Doge’s recent equity acquisition of Triestina, which made history as the first cryptocurrency company to become a major owner in a professional football club. The activation begins this season and continues through the 2026/27 campaign. WHAT FANS WILL SEE: Front-of-jersey cresting: Dogecoin featured as the main chest branding on Triestina’s official match kits. Secondary kit placements: House of Doge branding to appear on sleeves and shorts. LED boards: Sponsor visibility during home matches on the in-stadium LED boards. Promotional videos on the big screen during matchday. Media backdrops: Sponsor branding on Press Room, Mixed Zone, and Welcome Zone interview backdrops.