BofA raised the firm’s price target on Hilton (HLT) to $324 from $285 and keeps a Buy rating on the shares. The Gaming and Lodging group “appears to be at a crossroads” to start 2026 as the year offers easy comps, OBBB refunds and stimulus, but also still has a stretched consumer after years of inflation, the analyst tells investors. Negative estimate revisions trumped low valuations in 2024 and 2025 and the firm is “fearful this continues in 2026,” the analyst added in a note on the group.
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