Hershey (HSY) has increased its marketing budget for the Hershey’s brand by 20% to launch its first new advertising campaign in eight years, with the new strategy including influencer campaigns on TikTok and live events, The Wall Street Journal’s Kate Deighton reports. The advertising push is set to begin next week. “You see churn and change through the course of the year — in different seasonal moments — and over the course of life stages too,” said Stacy Taffet, chief growth officer of Hershey, adding that “Our goal is to fill in the gaps.”
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