Reports Q2 net revenue C$6.5M vs. C$8M last year. Carl Goyette, President and CEO, said, “In Q2, we demonstrated that our business fundamentals are strong and are improving, notably in our key US online and premium retail growth channels. We delivered meaningful margin expansion, cut our EBITDA loss in half, and observed sustained consumer enthusiasm for our Zero line in both Canada and the US. In fact, Wild Ice Pop not only outpaced GURU Original in its first weeks but also became the top-performing GURU product in Quebec’s leading convenience store chain-proof that our clean energy innovation is winning with consumers. “While Q2 reflected temporary significant headwinds prior to exiting our exclusive Canadian distributor agreement, this transition has already begun to unlock greater brand control, improved execution quality and opportunities for long-term growth. We’ve secured distribution with every major Canadian retailer and are hitting the ground running with our new partners, expanding our reach into traditional food retailers but also sports, outdoors and natural food store channels. With a simplified model, energized partners, and a clear strategic focus, we’re entering the second half of the year with momentum – and full confidence in our ability to drive sustainable growth and fulfill our mission to clean up the energy drink industry.”
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