In a blog post, Google stated: “As the number-one streaming platform for over two years according to Nielsen, YouTube remains a powerful place for brands to reach and engage with audiences. From brands to agencies, we know many advertisers look to a diverse network of providers across the industry to support their media buying needs on YouTube. This is why today, we’re launching the YouTube Activation Partners program to bring together a collection of trusted third-party partners with expertise in buying strategies and campaign management to help advertisers get the best results out of their work with YouTube.”
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