Benchmark analyst Mike Hickey raised the firm’s price target on Genius Sports (GENI) to $15 from $14 and keeps a Buy rating on the shares. Management highlights Media, anchored by FanHub, as one of its three strategic growth drivers, notes the analyst. As advertising spend shifts toward digital, the combination of exclusive inventory, deterministic sports data, and live activation capabilities positions FanHub – Genius Sports’ proprietary adtech and fan activation platform – for sustainable growth, the analyst tells investors.
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