Gelteq’s (GELS) sport-focused brand Sportsgel has been named an official sponsor of the Professional Pickleball Tour and League of Australia and New Zealand, PPA Tour Australia and Major League Pickleball Australia. The three-year sponsorship agreement with each organization grants Gelteq exclusivity for any consumable performance, health, recovery or other sports related gels. The sponsorship will feature on-court branding for Sportsgel at all events run or operated by PPAA and MLPA with additional branding on team apparel and across social and digital platforms.
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