GameSquare’s Zoned partners with the Dallas Cowboys

Zone announced a world building campaign for the Dallas Cowboys. As part of the campaign, the Dallas Cowboys leveled up their presence in gaming with a landmark Fortnite collaboration, bringing the iconic Cowboys Star and brand into custom creative maps inside Fortnite. Powered by Lenovo and in partnership with Zoned, this activation represented a bold step in engaging the next generation of Cowboys fans in an interactive way.The four-week campaign attracted over 3.6 million players and the Cowboys received 56.6 million impressions for their brand. The campaign began on October 3, and featured a month-long takeover across four fan-favorite Fortnite Creative maps, each debuting on a different date. Maps included: