Morgan Stanley calls Ford’s (F) strategic reset and $19.5B impairment tied to rationalization of its EV footprint “a clear acknowledgement of shifting market realities and consumer demand.” By prioritizing profitable vehicles and diversifying into Energy Storage Systems, Ford is positioning for sustainable profitable growth, but execution on this new strategy will be “key to restoring investor confidence,” adds the analyst, who keeps an Equal Weight rating and $14 price target on the shares.
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