Fast Track Group completes three-part brand activation project

FAST TRACK GROUP (FTRK) announced the completion of a three-part brand activation project. Fast Track facilitated a three-part brand activation marketing campaign for Serba Wang ahead of the launch of three new ecoBrown’s Brice wholegrain rice puffs flavors. To deliver a targeted marketing plan with exclusive consumer engagement activities, Fast Track partnered with major South Korean multinational talent and entertainment agencies to strategically pair celebrities with Serba Wangi’s younger target demographic to maximize reach and impact. Each new flavor, alongside its Nuuna brand, was showcased through its own dedicated fan engagement event headlined by globally recognized K-pop and entertainment talent.