Fast Track Group completes brand activation for Dongfeng Singapore

FAST TRACK GROUP (FTRK) announced the completion of a brand activation project for electric vehicle brand, Dongfeng Singapore, in collaboration with Korean-American celebrity Jessica Jung. Fast Track delivered a strategic celebrity partnership for Dongfeng Singapore’s brand activation campaign for its newest electric vehicle, the Dongfeng 007. Following a detailed analysis of the brand’s identity, vision, and target audience, Fast Track identified Jessica Jung as the ideal personality to represent the Dongfeng 007’s spirit of innovation, luxury, and bold design. As part of the launch activities, Fast Track managed Jessica’s participation at the public unveiling held at Singapore’s Funan Mall in October 2025, creating an engaging experience that resonated with both local consumers and regional fans. Following the event, Fast Track also coordinated Jessica’s media engagements, including a private interview session with select lifestyle and entertainment journalists at the Volt Auto Showroom, to further amplify the campaign’s reach and visibility.