Expedia announces expansion of B2B technology platform

Expedia (EXPE) Group announced a “major expansion” of its B2B technology platform, launching new APIs and advertising innovations. “The company is also extending its reach with new GenAI-powered discovery experiences, starting with Expedia Trip Matching, a first-of-its-kind feature that turns reels on Instagram into personalized travel recommendations. Additionally, with the latest release of its new end-to-end AI Agent on Hotels.com, and integration with OpenAI Operator and Microsoft Copilot Actions, Expedia Group is making trip planning more intuitive and accessible – meeting travelers across every touchpoint,” the company shared during Expedia Group’s flagship EXPLORE event.