Estee Lauder announces strategic partnership with Shopify

The Estee Lauder (EL) announced a strategic partnership with Shopify (SHOP) to modernize its digital technology infrastructure and deliver best-in-class omnichannel consumer experiences. This collaboration will establish a new digital commerce foundation aimed at increasing consumer centricity, fueling sustainable growth, and driving speed and efficiencies at scale across The Estee Lauder Companies’ diverse portfolio of prestige and luxury beauty brands. This breakthrough and first-of-its-kind omnichannel partnership is part of The Estee Lauder Companies’ Beauty Reimagined strategy, which focuses on reaching consumers in smarter, faster, and more personalized ways. Together, The Estee Lauder Companies and Shopify will innovate and co-develop a modern, unified commerce experience that leverages data and emerging technologies to improve speed-to-market and deliver consistent brand experiences that accelerate our direct-to-consumer strategy across online and freestanding stores. The first phase of the partnership is planned to launch on Shopify in the Q1 of calendar year 2026.