Elf Beauty price target lowered to $70 from $127 at JPMorgan

JPMorgan analyst Andrea Teixeira lowered the firm’s price target on Elf Beauty (ELF) to $70 from $127 and keeps an Overweight rating on the shares as part of a Q1 preview for the beverage, household and personal care products group. Consumption has been decelerating in developed markets in particular, in the U.S. and most recently in Western Europe, the analyst tells investors in a research note. The firm says that while the Q1 earnings results will not matter per se, it thinks investors will start to shift to stock picking based on forward looking commentary. The sector is broadly more defensive versus most stocks against tariffs, but some companies have sourcing from the most impacted regions, in particular China, contends JPMorgan.