eBay price target raised to $110 from $100 at Benchmark

Benchmark raised the firm’s price target on eBay (EBAY) to $110 from $100 and keeps a Buy rating on the shares. While eBay posted a massive GMV acceleration to 10% in Q3 and the Q4 GMV guide was “also miles ahead of the street,” then came the caveats around GMV growth headwinds in 2026, including tougher comps and higher breakage. “If not for that last callout, we suspect shares would have been down modestly,” but the firm imagines eBay “played right into the skeptics’ hands, even if there is a begrudging acceptance of a higher growth baseline,” the analyst tells investors. The firm’s price target comes up “modestly” given the growth momentum, but the analyst acknowledges that “the risk/reward from here is less compelling at current levels.”