EA’s ‘College Football 26’ top-selling premium game in July 2025, says Circana

Circana analyst Mat Piscatella said that July 2025 video game content spending increased 4% in the U.S. when compared to a year ago, to $4.5B. The increase was driven by growth in the mobile (+7% in July vs a year ago, to $2.3B) and non-mobile subscription (+21%, $0.5B) segments, which offset a 9% drop in spending on Console. Year-to-date spending on non-mobile video game subscription services is now 19% higher than a year ago, at $3.6B. Physical sales of Nintendo’s (NTDOY) “Donkey Kong Bananza” were high enough to place it 3rd on July’s best-selling games chart while ranking 20th for 2025 year-to-date. It was also the best-selling game of July on Nintendo platforms. Activision’s (MSFT) “Tony Hawk’s Pro Skater 3 + 4” ranked among the top 4 best-selling games of the month on each of the PlayStation (SONY), Xbox, Nintendo and aggregated PC platforms charts. Other top-selling premium games for the month in the U.S. were EA‘s (EA) “EA Sports College Football 26” and “EA Sports MVP Bundle,” which took the top two sales spots, as well as Activision’s “Call of Duty: Black Ops 6,” Microsoft’s “Minecraft” and “Forza Horzion 5,” and Take-Two’s (TTWO) “Grand Theft Auto V.”