JPMorgan upgraded DoubleVerify (DV) to Overweight from Neutral with a price target of $19, up from $18. The firm believes DoubleVerify is a category leader with a diversified business model that benefits from low churn among its largest customers. The company is in the process of positioning its business to capture market opportunity, with innovation across its product suite and a widening set of use cases, the analyst tells investors in a research note. JPMorgan cites a positive longer-term view of DoubleVerify’s fundamentals and valuation for the upgrade.
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