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DoubleVerify upgraded to Buy at BofA on Friday after Q3 report

On Friday, BofA upgraded DoubleVerify (DV) to Buy from Neutral with a price target of $14, down from $18, following the company’s Q3 report. DoubleVerify is “the only company left standing in the media quality measurement space,” giving it greater flexibility with R&D and innovation, which over the long term should help win share in “a product market that is not going away anytime soon,” the analyst tells investors. Assuming no reorganization efforts in calendar year 2026, it appears the stock now trades below private market value, the analyst added.

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