Dolphin’s The Digital Dept. sees surge in affiliate marketing division

The Digital Dept. is celebrating rapid early success from its recently launched Affiliate Marketing and Content Creator Services division. Since its debut in January, the division has already driven more than $6.6 million in affiliate-attributed sales in the first quarter, signaling strong demand for strategic affiliate support in today’s creator economy. The new division, which provides end-to-end affiliate marketing services to digital talent, has generated significant interest from the creator community-receiving over 200 inquiries from interested talent since the announcement. Notable creators already working with the team include Wendy Nguyen of Wendy’s Lookbook, Victoria Fuller, Kylan & Izzy Darnell, Jamie Chung, Savannah LaBrant, Chloe Lukasiak, and Lee Ann Benjamin. 50% of creators currently on The Digital Dept.’s affiliate roster have seen their affiliate earnings increase by at least 50% month-over-month, with many also experiencing a notable uptick in brand collaborations directly tied to heightened affiliate performance.