Disney establishes new enterprise marketing organization

Disney (DIS) announced the creation of a new enterprise marketing and brand organization designed to align the company’s marketing teams more closely across its businesses and strengthen how Disney connects with consumers around the world. Asad Ayaz has been named Chief Marketing and Brand Officer of The Walt Disney Company and will lead the organization. “Over more than two decades at the company – and as Disney’s first-ever Chief Brand Officer – Asad has helped bring the magic of Disney to life for millions through his exceptional leadership,” said The Walt Disney Company’s CEO Bob Iger. “As our businesses have evolved, it’s clear that we need a company-wide role that ensures brand consistency and allows consumers today to seamlessly interact with our wonderful products and experiences. The Chief Marketing and Brand Officer role is critical for this moment, and Asad is the perfect fit.” Ayaz assumes this new role after eight years as President of Marketing for The Walt Disney Studios, and leading marketing for Disney+. As Chief Brand Officer since 2023, he also oversees company-wide brand efforts, alliances, and events, and stewarding Disney’s iconic brands and franchises globally.