Digital Brands, The Grove Collective enter private label manufacturing agreement

Digital Brands (DBGI) Group entered into an Exclusive Private Label Manufacturing Agreement with The Grove Collective for a three-year period. The Grove Collective is the official University of Mississippi name, image, and likeness program established to cultivate and harness NIL opportunities for University of Mississippi student-athletes, including acting as the NIL marketing agent for student-athletes attending the University of Mississippi. The first capsule collection, which will be the playoff capsule collection, will launch December 19th online followed by a game day activation at Ole Miss on the 20th for the playoff game. Additionally, new product capsule collections are scheduled to be released January, February and March, including products in Ole Miss Powder Blue and Rebel Red.