Digital Brands (DBGI) announces continued progress in its strategy to build a comprehensive suite of technology-driven tools designed to protect, support, and grow modern consumer brands operating in global eCommerce markets. SECUR3D’s flagship platform, AssetSafe, uses advanced AI to identify, monitor, and address unauthorized use of brand assets, including counterfeit products, copied designs, and misuse of trademarks across eCommerce and social channels. “Digital brands today face a rapidly evolving threat landscape as commerce, content, and IP move online,” said Hil Davis, Chief Executive Officer of Digital Brands Group. “Our goal is to build a scalable suite of tools that helps brands protect their identity, maintain consumer trust, and operate more securely in digital environments. SECUR3D represents one of the first foundational technologies in that strategy, and we expect to continue onboarding additional tools that expand the capabilities of this platform over time.”
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