Criteo plans for an expanded global partnership with dentsu

Criteo (CRTO) announced plans for an expanded global partnership with dentsu, a global marketing and advertising agency network, that will create more effective commerce and performance media campaigns for dentsu’s clients. The partnership marks the first time that Criteo’s complete Commerce Media Platform stack will be harnessed by a top holding company. By partnering with Criteo, dentsu’s portfolio of brands and retailers will be armed with the necessary AI-enhanced audiences, buying tools, consultancy services and measurement capabilities to drive superior commerce outcomes. Criteo’s retailer and publisher partners will also gain access to additional spending from brands that want to reach consumers on their owned and operated properties.