Criteo, Google announce onsite retail media integration

Criteo (CRTO) announced a new integration with Google (GOOG, GOOGL) for onsite retail media. With Criteo named as Google’s first onsite retail media partner, this marks a significant milestone in expanding opportunities for brands across the digital commerce landscape. The integration will initially be available through a limited beta to select customers in the Americas through Google Search Ads 360, with plans to expand globally and into additional Google Marketing Platform tools. Through this first phase of the partnership, Criteo’s global network of over 200 retailers can opt into receiving demand from the Google Search Ads 360 platform, connecting with global brands across a broad range of categories. For advertisers, the integration offers a powerful combination of scale, efficiency, and transparency with the flexibility to create, launch, and optimize campaigns across Criteo’s scaled retailer network within Search Ads 360. Together, Criteo and Google aim to provide unified measurement for retailers, giving brands a clear view into how their advertising drives incremental impact-enabling smarter budget allocation, stronger performance, and more confident investment decisions.