Comscore launches audio targeting, measurement capabilities

Comscore (SCOR) announced that content-level audio contextual and ID-free audience targeting and cross-platform campaign audio measurement are now available in The Trade Desk platform. “By combining Proximic by Comscore’s AI-powered contextual solutions with Comscore’s planning and measurement expertise, this launch provides advertisers with new capabilities to plan, target, and measure audio inventory – including streaming audio and podcasts. As audio continues to grow as a mainstream channel, this integration helps advertisers demonstrate the incremental reach and performance audio delivers alongside other digital and linear platforms,” the company said