Comscore, Adelaide expand access to curated deals across PubMatic platform

Comscore (SCOR) announced the expansion of its Comscore-Certified Deal IDs to include Adelaide’s attention-based metric in PubMatic’s (PUBM) premium sell-side supply including many of the top CTV publishers. This collaboration enables media buyers to reach top-quality inventory certified by Comscore, with placements strategically optimized through Adelaide’s attention-based metrics. By integrating these insights into a seamless programmatic solution across PubMatic’s premium inventory, advertisers can help ensure their campaigns appear in placements that drive the highest engagement and impact-maximizing business outcomes.