Cineverse announced a broad partnership with Wurl to distribute its growing portfolio of free, ad-supported streaming television channels and launch new channels. The partnership will enable Cineverse to streamline channel launches through seamless integration with Matchpoint, the company’s proprietary distribution platform, along with enhanced monetization which will provide Cineverse with future opportunities to expand the company’s strategic initiatives around content discovery and personalization. With this partnership, Cineverse will migrate the majority of their existing FAST channels to Wurl’s Global FAST Pass. As part of this move, The Bob Ross Channel, Barney, 9 Story Presents: Garfield and Friends, SCREAMBOX TV, the Real Madrid Channel and others will be fully powered by Wurl. Moving forward, the company will also launch additional new channels via Wurl including several music channels as part of an expanded offering in the genre.
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