Church & Dwight to acquire Touchland brand for $700M plus earn-out

Church & Dwight has signed a definitive agreement to acquire the Touchland brand for $700M at closing, consisting of cash and Church & Dwight restricted stock, and a payment up to $180M contingent on the achievement of Touchland’s 2025 net sales for a total purchase price of up to $880M. Touchland is the fastest growing brand in the hand sanitizer category in the United States and is the #2 hand sanitizer in the category. The transaction, which is subject to customary closing conditions, is expected to close in the second quarter. Touchland’s net sales for the trailing twelve months through March 31, 2025 were approximately $130M. The products are currently marketed in the U.S. and Canada and recently launched in the Middle East with Sephora. Touchland’s trailing twelve months EBITDA as of March 31, 2025 was approximately $55M. Touchland’s founder is thrilled about the partnership with Church & Dwight. “My vision is to have a Touchland product in the hands of every consumer. I am confident this vision will be accelerated by leveraging Church & Dwight’s expertise and scale to introduce Touchland to more consumers globally. Our journey is still in the early innings and Church & Dwight is the right partner to take Touchland through its next stage of growth,” said Andrea Lisbona, Founder/CEO, Touchland. “The acquisition is expected to be neutral to the company’s 2025 EPS, inclusive of transition costs, acquisition-related expenses, foregone interest income, intangible amortization expense, and incremental marketing. In addition, adjusted earnings in 2025 and future years will exclude the impact of restricted stock which will be treated as compensation. Touchland’s net sales are expected to grow double digits in both 2025 and 2026. In 2026, the acquisition is expected to be 3% accretive to cash earnings. With this acquisition announced, our strong balance sheet continues to give us the flexibility to pursue additional accretive acquisitions.”