Chipotle Mexican Grill (CMG) announced it is bringing more value to college students than ever before with a new Chipotle U Rewards program created to recognize and celebrate students at various milestones of their higher education journey. Chipotle is the first major national restaurant brand to launch a loyalty program for college students. To celebrate the launch, Chipotle teamed up with Urban Outfitters (URBN) to design a limited-edition ‘A Little Extra’ Dorm Collection inspired by its iconic menu, launching tomorrow, August 20, at select Urban Outfitters and online.
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