Children’s Place updates My Place Rewards program

The Children’s Place (PLCE) announced upgrades to its My Place Rewards loyalty program, reimagined to reflect the evolving needs of families and set a new standard for customer loyalty in retail. The enhanced program is designed to deliver personalized connections, rewards, and elevated member experiences that meet parents where they are: online, in-store and everywhere in-between. With its customer-first design, My Place Rewards reinforces The Children’s Place’s long-term strategy to deepen engagement and inspire loyalty in a competitive retail landscape. Key program elements include: Tiered Memberships: Three levels offer members more ways to earn, unlock, and level-up benefits. Exciting Rewards: Points, bonuses, and exclusive incentives create a fun, rewarding experience with every purchase. Members-Only Perks: From VIP events and early collection access to faster order processing, members enjoy unique tiered advantages. Family-Centered Benefits: Parents can register up to four children for thoughtful perks like a special Birthday Discount. Enhanced Convenience: Free gift-wrapping kit and the ability to redeem points at the customer’s discretion, making every shopping trip more seamless.