Cars.com (CARS) announced a partnership with Uber Advertising (UBER) as its first automotive content partner for “JourneyTV Presents.” The new in-ride entertainment experience enables Cars.com to provide Uber riders with curated and relevant car shopping content while they are on the go. The experience includes a unique “Send to Phone” functionality with a direct link to Cars.com, which offers a more seamless shopping path and stronger conversion flow. The Uber Advertising in-ride experience is Cars.com’s first video content syndication partnership.
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