CarGurus launches AI-powered car shopping experience

CarGurus (CARG) announced the release of its AI-powered search experience. This innovation delivers a more personalized and intuitive car shopping experience, embedded directly into the CarGurus website. Buyers can now harness conversational search, paired with expert auto intelligence and real-time vehicle data, to research, compare, and shop the largest selection of new and used cars in the U.S. The AI-powered shopping experience allows consumers to use conversational language to find the best options for their needs, compare models, and refine listing results based on their location and preferences. The experience is designed to help buyers at any stage of their journey, from early research to final selection. As a shopper’s search journey evolves, they can also revisit their unique URL to continue the conversation.