Based on preliminary unaudited results, Byrna expects total revenue for Q2 to be $28.5M, representing a 41% increase from $20.3M in the second quarter of 2024. The record Q2 performance was driven by strong early demand for the new Byrna Compact Launcher, which launched on May 1, along with meaningful channel expansion. E-commerce sales grew 15% year-over-year, supported by growing brand recognition and an increasingly balanced channel mix. “We are continuing to raise the bar at Byrna and are encouraged with our ability to generate a record $28.5 million in revenue for the second quarter,” said Byrna CEO Bryan Ganz. “While we saw softness in overall consumer spending throughout the quarter, the launch of the CL and sustained expansion of our total addressable market helped drive a 41% year-over-year increase in revenue. This success is a testament to the growing strength of our brand and the innovation behind the CL. Over the past six months, we’ve steadily ramped production to support a successful launch of the CL. With the rollout now underway and a healthy inventory of SD and LE launchers in place, we are transitioning to a steady-state production cadence of 15,000 launchers per month. Combined with the ramping Sportsman’s Warehouse partnership and an expanded influencer roster-including the recent addition of Tucker Carlson-we’re well positioned to maintain momentum through the second half of 2025 and beyond.”
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