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Buy/Sell: Wall Street’s top 10 stock calls this week

What has Wall Street been buzzing about this week? Here are the top 5 Buy calls and the top 5 Sell calls made by Wall Street’s best analysts during the week of June 30-July 3. 

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Top 5 Buy Calls:

1. Disney upgraded to Buy at Jefferies 

Jefferies analyst James Heaney upgraded Disney (DIS) to Buy from Hold with a price target of $144, up from $100. The firm now sees limited risk of a second half of 2025 Parks slowdown from Epic Universe and macro factors and is more positive on FY26 Cruise upside, the analyst tells investors. In addition, the firm views the content and sports slate for the next six months favorably, highlighting the ESPN DTC launch, Zootopia 2 and Avatar 3 and expects continued DTC margin expansion.

2. Oracle upgraded to Buy at Stifel on sustainable cloud acceleration

Stifel upgraded Oracle (ORCL) to Buy from Hold with a price target of $250, up from $180. The recent “dramatic step-up” in capex and remaining performance obligation gains support management’s Cloud growth expectations and these Cloud gains should generate accelerating revenue increases in coming years, the firm tells investors. While the higher capital spending will lead to additional near-term gross-margin compression, there is “no question this management team is extremely adept at managing expenses,” adds Stifel, which believes the combination of sustainable Cloud growth and operating expense discipline should enable Oracle to overcome the revenue mix shift headwinds and post accelerating EPS growth in FY27 and beyond.

3. Argus upgrades Nike to Buy, sees recovery “underway”

Argus upgraded Nike (NKE) to Buy from Hold with an $85 price target. The recovery in the stock is underway as the company is utilizing the e-commerce channel to improve pricing, the firm tells investors in a research note. Following Nike’s efforts to clear its inventory in the second half of FY25, most of Nike’s products are “up to date and attracting customers”, Argus notes, adding that Argus expects the company to dominate the athletic apparel and footwear markets longer term.

4. Circle initiated with a Buy at Citi

Citi initiated coverage of Circle (CRCL) with a Buy rating and $243 price target. Stablecoins offer incremental speed, cost, and transparency improvements for many payment types, but their “key technology advantage lies in their programmability,” which the firm believes can introduce new payments use cases. Circle’s “key competitive strength is its neutrality,” adds the analyst, who is positive on Circle’s opportunity to be a leading enabler of stablecoin adoption.

Needham bullish on Circle, initiates with a Buy

Needham analyst John Todaro initiated coverage of Circle (CRCL) with a Buy rating and $250 price target. The firm views stablecoins as a fast-growing paradigm shifting part of the financial ecosystem. KeyBanc expects USDC to be dominant within. Its thesis is underpinned by USDC dominance as the “reserve asset” in DeFi; share gains on USDT as the GENIUS Act comes into effect; international stablecoin adoption as a conduit for USD growth globally; upside in payments and remittances; operating leverage in the model with many expenses fixed. The firm believes Circle could be a company in a paradigm shifting segment that supports a premium valuation akin to a Tesla (TSLA) or dominant AI company.

5. Block initiated with a Buy at Compass Point, citing three reasons to own

Compass Point initiated coverage of Block (XYZ) with a Buy rating and $80 price target, citing three reasons to own the shares. Namely, the firm views Cash App as undervalued versus Chime (CHYM); contends that Cash App gross profit has upside given the anticipated ramp in Cash App Borrow; and notes that its Block estimates are 3% higher on gross profit and 10% higher on adjusted EBITDA than consensus for 2026 due to leverage in margins from a push to lending products.

Top 5 Sell Calls:

1. Circle initiated with an Underweight at JPMorgan

JPMorgan initiated coverage of Circle with an Underweight rating and $80 price target. While the firm views Circle as well positioned in the nascent stablecoin market with an early-mover advantage in “what has been a winner-takes-most market,” and thinks “highly” of the Circle management team and is confident in the outlook for outsized stablecoin and USDC growth, the firm cites Circle’s “elevated” current market capitalization for its Underweight rating. With the firm witnessing the launch of tokenized deposit accounts, digital money market funds, and a host of new entrants looking to enter into the digital dollar market, it sees competition as a potential threat to Circle, the analyst noted.

2. Adobe downgraded to Sell at Rothschild & Co Redburn

Rothschild & Co Redburn downgraded Adobe (ADBE) to Sell from Neutral with a price target of $280, down from $420. Adobe’s moat is being eroded by Gen-AI and low-end disruption is likely to intensify, argues the firm, which sees this continuing to put pressure on the multiple in the near-term as investors question Adobe’s terminal value. In the absence of a strategic shift, Rothschild & Co Redburn believes free cash flow growth will continue to slow to low single digits by 2030.

3. Deckers Outdoor initiated with a Sell at Goldman Sachs

Goldman Sachs initiated coverage of Deckers Outdoor (DECK) with a Sell rating and $90 price target. While the firm acknowledges Decker’s portfolio of strong brands, the analyst sees a less attractive risk/reward relative to other companies in apparel and accessories sector in the near-term as a result of accelerating competition, particularly in running, and emerging signs of normalizing brand momentum. Strong execution could sustain momentum for sportswear and footwear brands that have driven significant market share gains over the past few years, but the firm believes accelerating competition and shifting consumer preferences make for “a more muted near-term backdrop for the industry overall,” the analyst added.

4. Crocs initiated with a Sell at Goldman Sachs

Goldman Sachs initiated coverage of Crocs (CROX) with a Sell rating and $88 price target. Strong execution could sustain momentum for sportswear and footwear brands that have driven significant market share gains over the past few years, but the firm believes accelerating competition and shifting consumer preferences make for “a more muted near-term backdrop for the industry overall,” Goldman tells investors. While “constructive” on Crocs’ differentiated marketing and innovation capabilities, the firm sees risk of normalizing demand for the company’s classic clog that will temper domestic growth momentum and limit the pace of international expansion.

5. Tronox downgraded to Underperform at BMO Capital

BMO Capital analyst John McNulty downgraded Tronox (TROX) to Underperform from Market Perform with a price target of $3, down from $7. Due to weak U.S. housing, soft China construction markets, and listless demand in Europe, the demand environment remains challenged and pricing remains difficult even in tariff-protected areas owing to the soft demand and fierce competition, the analyst tells investors. High costs are moving more slowly through the company’s P&L, adds the analyst, who sees significant risk to earnings and cash flows in 2025 and 2026.

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