DA Davidson analyst Keegan Cox lowered the firm’s price target on Build-A-Bear (BBW) to $70 from $85 but keeps a Buy rating on the shares after its Q3 results. The stock fell as the impact of tariffs on the P&L catches up to models, which means 2026 profit estimates will likely need to come down, though merchandising efforts and higher price point products should help partially offset tariffs going forward, the analyst tells investors in a research note. The firm adds that over the longer-term, the company’s unit growth story remains intact, which should help drive margin expansion with increased sales penetration.
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