Broadridge partners with WealthFeed platform for AI-driven advisor engagement

Broadridge (BR) announced a new strategic partnership and minority investment in WealthFeed, a cloud-based platform that leverages AI capabilities to power lead generation and deepen existing relationships for financial advisors. The partnership brings together WealthFeed’s AI prospecting and real-time money-in-motion insights with Broadridge’s AdvisorStream marketing platform, helping advisors find, educate and nurture investors through key life events. Broadridge’s financial advisor marketing solution is live as a standard feature within WealthFeed’s SaaS platform for Independent Advisors, RIA home offices and enterprises. This collaboration will bolster WealthFeed’s lead generation and prospecting capabilities with licensed content and automated nurturing capabilities for advisors to engage with clients and prospects. Leveraging WealthFeed’s ability to monitor for money-in-motion events, advisors will also be able to identify moments in time to engage with clients and prospects. WealthFeed’s comprehensive data set has also been enhanced by Broadridge’s InvestorView data, providing predictive insights on a prospect’s potential investable assets.