Brera Holdings (BREA) announced the signing of a letter of intent to launch an initiative to bring the advanced digital fan engagement platform-PLAY LEAP-in partnership with Leap Sport Digital Ltd., to its portfolio clubs, starting with its Italian Serie B club, S.S. Juve Stabia Srl. “This model blends engagement with monetization,” said Daniel McClory, Executive Chairman of Brera Holdings. “PLAY LEAP will allow us to create scalable, recurring digital revenue while delivering a dynamic experience that attracts the next generation of fans. Juve Stabia is just the beginning-we intend to activate this across multiple markets.”
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