Morgan Stanley raised the firm’s price target on Bread Financial (BFH) to $39 from $36 and keeps an Underweight rating on the shares. Management sounds optimistic on near-term credit data and despite some evidence of a pull-forward early in Q1, consumer spend has not pulled back since, notes the analyst, who raised the firm’s FY26 EPS view by 7%. The firm remains cautious on credit performance into 2026, but now assumes a slower pace of deterioration, the analyst added following management meetings.
Don’t Miss TipRanks’ Half-Year Sale
- Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
- Make smarter investment decisions with TipRanks' Smart Investor Picks, delivered to your inbox every week.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on BFH:
- Bread Financial price target lowered to $55 from $56 at TD Cowen
- Bread Financial Reports Resilient Q1 2025 Earnings
- Bread Financial’s Earnings Call: Strong Performance Amid Challenges
- Bread Financial Holdings: Strong Current Performance Amid Cautious Future Outlook Warrants Hold Rating
- Bread Financial price target raised to $50 from $45 at Jefferies