Braze powering hyper-personalization with AWS generative AI services

Amazon (AMZN) said in a blog post that Braze (BRZE) is using AWS generative AI services to help their customers create authentic connections with audiences through real-time hyper-personalization, driving higher revenue and increasing retention rates. “Braze and Amazon Bedrock help you generate personalized content, from marketing messages to product descriptions and images customized for each recipient. This integrated solution helps to build meaningful customer connections through AI-driven personalization with the following use cases… Amazon Bedrock creates custom content using advanced foundation models (FMs) from leading AI companies. It analyzes individual user data and behaviors to deliver personalized experiences. This goes beyond basic personalization by creating truly individualized content, from product descriptions based on past purchases to messages aligned with user preferences. The personalization extends across all communication channels, including email, push notifications, SMS, and in-app messages. Content seamlessly connects to Braze campaigns through Connected Content, Braze Cloud Data Ingestion, and messaging APIs. Amazon Bedrock Guardrails help brands filter content by category, maintain brand safety standards, and ensure compliance requirements. Brands can enhance personalization using first-party and zero-party data from Braze while maintaining their unique brand voice and values,” the post reads. “The integration of Braze and AWS AI services enhances customer engagement through data-driven personalization and automated content generation.”